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Baker Expands Ecosystem of Integrations to Help Cannabis Partners Normalize Data and Create a Seamless Transition for Dispensaries

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DENVER, Feb. 6, 2018 /PRNewswire/ — Baker, the leading CRM, eCommerce, and customer engagement platform for marijuana dispensaries, today announced the launch of its expanded integrations program including an API (Application Program Interface). With over 20 integrations, Baker is creating a seamless tech ecosystem where dispensaries can easily connect ancillary services including point of sale systems, digital signage, advertising networks, agency and design groups, and product review services, among others.

“Dispensaries are faced with using a variety of tools that don’t talk to each other, making it impossible to tell what’s working,” said Joel Milton, Co-Founder and CEO of Baker. “Not only does the Baker platform drive revenue, but for the first time our new API connects all of the best tools a dispensary owner needs to run their business. Being part of the Baker ecosystem provides dispensaries more value by creating a seamless transition between tools and provides dispensary owners with real-time, normalized data to better understand what’s driving revenue.”

Ultimately, the expanded integrations and API will allow dispensaries to use Baker as a single source of truth for other third party integrators while still maintaining full control over their data. Dispensaries will then be able to have a dependable data source that will not require extra maintenance. The Baker API will provide our partners with access to normalized, real-time inventory, order, and customer data enabling them to develop and enhance software solutions for the industry as it expands. To access the API, which is being granted on a case-by-case basis, please contact api@trybaker.com.

“We are so happy to partner with Baker to build an integration. Like Baker, we want to provide more value to our clients and working together has allowed us to create a more effective and efficient solution for the industry,” says Scott Daly, VP of Client Services at MJ Freeway.

“Our Baker integration enables our joint clients to gain key insights faster and helps to break down information silos to provide a clearer picture of the business activity,” added Jeremy Bamford, Founder & CEO of PotGuide. “We believe our integration to the Baker platform will provide a significant competitive advantage to our growing customer base.”

The Denver-based software company helps dispensaries grow their brand and build relationships with their customers through a variety of products including online ordering, customer loyalty, customer messaging, and analytics. The industry-leading CRM platform is the

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