SANTA MONICA, Calif., Feb. 6, 2018 /PRNewswire/ — E-commerce is booming in the US, but one part of the online shopping experience that leaves much to be desired is the search for working discount codes. Consumers want to fill in that empty promo code box, but in too many cases, an online coupon search leads to a sea of expired codes and wasted time.
Dealspotr, the leading crowdsourced savings platform, conducted a study on popular coupon websites to better understand why so many coupon codes online are expired. The results were stunning: among popular and mid-tier coupon sites and browser extensions, only 35% of discount codes listed actually provided a working discount. Further, the study found that nearly half the coupon searches happening using current tools result in failure.
“Maintaining a truly accurate database of coupon codes across tens of thousands of retailers is major challenge requiring significant resources,” says Dealspotr’s CEO Michael Quoc. “At Dealspotr we apply crowdsourcing at scale and a technology-first approach to solve this.”
Dealspotr, launched in 2015, applies crowdsourcing, gamification, and micro-incentives to solve the problem of expired coupons. The site has grown to nearly 200,000 community deal curators who make over 30,000 edits per day, keeping Dealspotr’s industry-leading database of 5 million promo codes accurate, verified, and checked each day.
How Dealspotr solves the scale problem with promo codes
Coupon sites and extensions face a challenging problem of data curation at scale. To illustrate, Dealspotr provides coupon coverage for over 100,000 stores in the US alone. Currently, Dealspotr’s system contains over 5 million promo codes. Across stores, an estimated 10,000 promo codes are launched each day which need to be tested, verified, and edited.
To solve the scale problem, Dealspotr has developed a sophisticated crowdsourcing platform that provides micro-incentives for community members to collaborate to keep the site’s coupon codes accurate and verified at all times. Members receive points for adding codes, testing them, and removing those that don’t work. Members also earn reputation and can “level up” as they participate, creating social incentives to make helpful edits that help shoppers.
Importantly, Dealspotr requires all members to provide screenshots proving that every code works as described, and to provide accompanying tips to outline rules, exclusions, and fine print so shoppers have a fully transparent view into the codes they’re using.
By leveraging the power of crowdsourcing, Dealspotr has achieved the