AUSTIN, Texas, Nov. 13, 2017 /PRNewswire/ — As the inventor and international market leader of free-floating carsharing, car2go today began rolling-out a new series of online mini-documentaries as part of a new brand campaign dubbed “Proud to Share,” with each mini-documentary highlighting the diverse stories of car2go members across the U.S. and Canada. Each mini-documentary explores how people are using carsharing to access incredible experiences in their city, grow their small business, and enable great quality of life.
car2go – the world’s largest and fastest-growing flexible carshare service – debuts new “Proud to Share” mini-documentary series featuring Run the Jewels El-P and Killer Mike of Run the Jewels explore Brooklyn and Queens in a new car2go Mercedes-Benz GLA. New York City’s 77,000 car2go members will get to experience new Mercedes-Benz car2go vehicles for themselves before the end of the year. El-P and Killer Mike of Run the Jewels take center stage in new car2go “Proud to Share” mini-documentary series
The first of eight “Proud to Share” mini-documentaries puts a spotlight on critically acclaimed hip hop duo Run the Jewels, who cruise around New York City in a compact 2018 Mercedes-Benz GLA car2go. Run the Jewels’ drive through the neighborhoods of New York is also a sneak-peak of the stylish new Mercedes-Benz car2go vehicles car2go plans to make available to its 77,000 New York members before the end of the year.
“‘Proud to Share’ expresses the spirit, values and philosophy of car2go,” said Paul DeLong, CEO of car2go North America. “For car2go members, it’s not just about being able to get from point A to point B without having to own a car, it’s also about the pride that comes with being a big part of a growing global sharing movement that delivers easy, affordable access to thousands of rich life experiences.”
car2go’s media agency SwellShark worked with Paradigm Talent Agency to identify Run the Jewels as the artists to personify “Proud to Share.” Additional “Proud to Share” mini-documentaries feature artists, musicians, and small business owners.
Shot and produced by Austin-based creative agency Bakery, the new series of short documentary-style videos tell artful stories of how very different people living in New York, Austin, Washington, D.C., Denver, Vancouver and Montreal are using car2go as a “life hack” to