Daimler Trucks North America has signed a letter of intent to exhibit at the inaugural The North American Commercial Vehicle (NACV) Show, a new bi-annual trucking show to be held September 2017 in Atlanta, Ga.
The company has agreed to exhibit at the Sept. 18-22, 2017, event, as well as at the 2019 & 2021 NACV Shows. DTNA also joins the NACV Show exhibitor advisory committee.
DTNA last year announced it would not exhibit at the Mid-America Trucking Show in 2016 because it preferred an every-other-year format running in odd years opposite the big IAA Commercial Vehicles show in Hannover, Germany, which is held each September in the even numbered years. The NACV Show, first announced in April, fits the bill, DTNA says.
“Daimler Trucks North America has diligently reviewed numerous concepts and proposals for the next evolution in shows and exhibitions in the North American commercial vehicle market, and we have chosen the North American Commercial Vehicle (NACV) Show as the one commercial vehicle event that can meet our business goals and needs,” said DTNA President & CEO Martin Daum. “The NACV Show is the perfect platform for Daimler Trucks North America to connect with our suppliers and fleet customers, launch new products and meet with industry press.”
The NACV Show is organized and managed jointly by Newcom Media USA and Hannover Fairs USA. Newcom, a major Canadian B2B publisher, puts on the Truck World and ExpoCam trade shows. Hannover Fairs USA develops and manages marketing programs at Deutsche Messe events in Hannover, Germany, and the United States, as well as in emerging markets such as China, India and Turkey. IAA is hosted by Deutsche Messe and owned by VDA (Verband der Automobilindustrie e.V.). Deutsche Messe also organizes China Commercial Vehicle held in Wuhan, China.
This is not the only effort to establish a new North American trucking show that will alternative years with IAA. In March, the American Trucking Associations, along with the Heavy Duty Manufacturers Association division of the Motor and Equipment Manufacturers Association, announced they are working with global event management and trade show firm Messe Frankfurt Inc. to develop a new, biennial North American-based truck and transportation event. However, no details on dates or location have been announced.
The new NACV Show targets North American-based commercial fleet owners, heavy-duty vocational applications, commercial and light commercial vehicle dealers, distributors, original equipment manufacturers, service suppliers, and the commercial vehicle trade media. The first three biennial NACV Shows will be held in Atlanta.
“We will continue to work with the other truck manufacturers and strategic industry partners over the coming weeks to solidify their commitments with the goal of presenting the full event concept to the industry at large by July 1,” said Joe Glionna, vice president of Newcom.
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