ATLANTA, April 18, 2017 /PRNewswire/ — FleetSeek, the commercial trucking industry’s most powerful source of sales and marketing leads, today announced it has hit a historic milestone and now tracks more than 500,000 trucking operations in its proprietary database of North American commercial truck owners, operators and decision makers. Unlike other sources for the trucking industry that publish raw, unverified data, FleetSeek employs a team of data scientists and advanced data processing tools to provide the most accurate information available in the industry.
FleetSeek’s proprietary data empowers marketers and analysts via the FleetSeek app on desktop and mobile platforms. The database is now also accessible through an API for customers who need more advanced data integration.
In addition to its data capabilities, FleetSeek also offers marketers a turnkey targeted email solution that delivers deep customization and the ability to overlay data attributes to target prospects. These Penton SmartReach™ programs are backed by detailed reporting to monitor and optimize campaign performance.
“Most data businesses in the trucking industry provide raw data to their customers with little validation, and quality suffers as a result,” said Penton Trucking’s group managing director, Reggie Lawrence. “Validation is the time-consuming part, but incredibly valuable to our customers. Our goal continues to be maintaining the highest quality data available to the industry.”
Lawrence added, “Now, with additional investment and proprietary technology in place, we are able to grow the FleetSeek database to over a half-million trucking operations, while at the same time meeting or exceeding our data quality standard. Ultimately, this upgrade means more value to help our customers grow.”
About Penton Trucking
Penton Trucking is the leading provider of business information, data, and marketing services for the trucking industry, providing end-to-end marketing coverage of commercial vehicle operators. Our brands connect manufacturers, suppliers, service providers, and technology developers with commercial truck fleets, owner-operators, professional drivers, and aftermarket service decision makers.
Penton Trucking is part of Informa, the international business intelligence, academic publishing, knowledge and events group. Informa serves commercial, professional and academic communities, helping them connect and learn, and creating and providing access to content and intelligence that helps people and businesses work smarter and make better decisions faster.
Informa has over 7,500 colleagues in more than 20 countries and a presence in all major geographies. It is listed on the London Stock Exchange and is a member of the FTSE 100.
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