Ford Motor Company has announced the hiring of Musa Tariq as vice president and chief brand officer.
The company notes that the move is “part of its expansion to an auto and a mobility company and its drive to go further in connecting and engaging with today’s consumers.”
Tariq, 34, is elected a Ford Motor Company officer and begins work Jan. 30.
In this new role, Tariq is responsible for further building and differentiating the company’s Ford brand, one of the most valued in the world. He will work with Marketing, Communications and company leaders across the world to define, build and communicate the Ford primary brand and what it stands for with all stakeholders. His work will complement the successful vehicle nameplate brand marketing and communications work already in place.
Tariq will report jointly to Stephen Odell, Ford executive vice president, Global Marketing, Sales and Service, and to Ray Day, Ford group vice president, Communications.
Prior to joining Ford, Tariq was Apple’s Global Marketing and Communication director for Retail. In this role, he launched several initiatives that enhanced the retail experience in more than 490 Apple stores and for more than 65,000 Apple Retail employees around the world.
Prior to Apple, Tariq was the senior director of Social Media and Community at Nike, as well as the global head of Digital Marketing and later the first-ever director of Social Media at Burberry.
Tariq started his career in marketing and advertising, serving in leadership roles at JWT and Saatchi & Saatchi Advertising.