FORT LAUDERDALE, Fla., Feb. 6, 2018 /PRNewswire/ – Zimmerman has been named Agency of Record for Gabe’s, the off-price fashion and home retailer headquartered in Morgantown, West Virginia. The company has enjoyed significant growth in recent years, aggressively opening stores, expanding its purchasing and distribution capabilities, and continuously seeking ways to better serve its growing customer base.
Gabe’s is a private discounted fashion retailer that sells designer brands for women, men and kids, home décor, beauty, active wear, footwear and more, all for up to 70% off department and specialty store prices. Each one of their stores receives new arrivals daily, creating a fresh shopping experience every time a customer walks in. Zimmerman will handle all brand duties for Gabe’s, including strategic planning, creative development, media planning/buying, digital, social media activation, and hyper-local LSM.
“Gabe’s has undergone a significant amount of change in the last year to get the foundation right. We are now poised for growth and we need an agency capable of using data to develop the most creative, nimble strategies and make our budgets go farther,” said Rachel Cook, VP of Marketing. “Zimmerman knows retail; they are the right agency at the right time to help us accelerate everything we do.”
“In a retail landscape that has become predicable and ubiquitous, Gabe’s reminds us all about the thrill of a great find and how just one thing can change everything,” said Michael Goldberg, CEO of Zimmerman.
Jordan Zimmerman, Founder and Chairman, added, “It always comes down to chemistry and math for us. We felt the right chemistry between our teams within the first five minutes of meeting them. The math will add up once we tap into the incredible potential for the brand, reaching the right consumers at the right time, with the right message. Our growth engine was built to help brands just like this.”
This is the latest in a string of victories for the retail agency that recently includes winning a significant portion of the franchise business for McDonald’s, adding the national brand work for Nissan, and winning new accounts like Virgin Mobile and many others.
Today, Gabe’s has 92 stores strong and growing, with locations in Delaware, Georgia, Indiana, Kentucky, Maryland, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia and West Virginia. Gabe’s customers know what great value looks like, which is why it’s the first-stop shop for savvy shoppers who thrive on the