The global exhibitions market is projected to generate revenues of around $36.35 billion, growing at a CAGR of 4.88% by 2023.
The State of the Global Economy General Profile of Attendees and Exhibitors Exhibitors and Attendees Span Multiple Sectors High Percentage of Decision Makers at Tradeshows Employees from Varied Organizational Sizes Preferred Activity The Impact of Demographics
Market Growth Dynamics
Increased Budget Allocations for Brand Experiences Sustained Popularity in Elusive Industry Sectors Increased Number of Venues with Expanding Capacities Integration of Tradeshows and Digital Technology
Operational Hindrances Low Exhibitor Advocacy Political Turbulences in Key Markets Lack of Innovation and Diversity
Market Trends and Opportunities
Redesign of Exhibition Models Growing Use of Big Data Increased Focus on Security Geographical Divergence of Global Exhibitions
An exhibition is an impressive marketing tool, and it helps organizations to showcase skills and works of art, demonstrate products, drive innovations, fine-tune strategy, and gather data. The concentration of the traditional and online channels of marketing is increasing the preference for exhibitions as a marketing channel for many businesses. The integration of exhibitions as complementing content marketing opportunities helps organization to fill the void left by online activities, with face-to-face conversations and authenticity. The uncertain business environment and frequent policy changes are encouraging exhibitions organizers to face the challenges with creativity, crafting new condensed show formats and enabling digital environments at show floors. New opportunities in developing and emerging economies will fuel rapid growth in the global exhibitions market.
Business owners are shifting their focus to exhibitions as they offer opportunities to create meaning at multiple touch points via face-to-face interactions and hands-on experiences. The leading vendors are leveraging technology to make exhibitions more personal and interactive by providing compelling, salient, and relevant experience for visitors.
Exhibitions Market – Dynamics
The use of big data analytics will enable exhibitors to make strategic marketing programs and digital campaigns.
The integration of exhibitions and big data analytics will help organizers develop effective strategies that will drive the growth of the global exhibitions market. Exhibition organizers are using Big Data to provide valuable business intelligence that can help them stay on top of the game. The data gathered from these analytics helps drive better logistics planning, increases sponsorship opportunities, and boosts exhibition participation. Analytics aids in improving revenues, and companies use big data to increase the attendance rate at exhibitions. Moreover, big data analytics offers solutions that are