As with the entertainment and information industries before it, our industry is coming to terms with the radically decentralised, person-to-person potency of social media: centralised authority is being replaced by empowered consumers – and the social media platforms that excite them the most.
While Facebook, WeChat and the like have been busily developing far-reaching networks for person-to-person payments, banks in general have been more tentative when it comes to this distributed, grassroots-supported approach to circulating money and credit.
Now, with several banks having made decisive moves, social media has long gone beyond being a megaphone for customer feedback: this indispensable report looks at the implications of social media as a tool, a threat and an opportunity within a banking and payments context.
Key Topics Covered:
1. Introduction: The need for nuanced thinking
2. Social media and reputation
3. The online downside
4. Opportunity through the optimum mix
5. Conclusions and recommendations
Absa ActivoBank CaixaBank ICICI Bank Kabbage Kasisto Radius Bank Sterling Bank Venmo WeChat/WeChat Pay
Appendix: Social media services
Facebook Instagram LinkedIn Snapchat Twitter VKontakte WeChat WhatsApp
For more information about this report visit https://www.researchandmarkets.com/research/gvl3g3/social_media_and
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SOURCE Research and Markets