December 13, 2017

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Heineken Partners With A Bathing Ape® For Limited-Edition “#Heineken100” Capsule Collection

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NEW YORK, Dec. 7, 2017 /PRNewswire/ — Today, Heineken®, the world’s leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A Bathing Ape® (BAPE®), the global streetwear phenomenon. #Heineken100 previously collaborated with the most innovative names in retail to develop premium co-branded products gifted exclusively to the world’s 100 most influential beer drinkers. For the first time in the history of the program, however, this year’s #Heineken100 products will be available for consumers 21 and older to purchase at a pop-up shop in New York City.

Today, Heineken®, the world’s leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A Bathing Ape® (BAPE®), the global streetwear phenomenon, on a limited-edition, four-piece capsule collection. For the first time in the history of the #Heineken100 program, this year’s products will be available for consumers 21 and older to purchase at a pop-up shop in New York City. Today, Heineken®, the world’s leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A Bathing Ape® (BAPE®), the global streetwear phenomenon, on a limited-edition, four-piece capsule collection. For the first time in the history of the #Heineken100 program, this year’s products will be available for consumers 21 and older to purchase at a pop-up shop in New York City. Today, Heineken®, the world’s leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A Bathing Ape® (BAPE®), the global streetwear phenomenon, on a limited-edition, four-piece capsule collection. For the first time in the history of the #Heineken100 program, this year’s products will be available for consumers 21 and older to purchase at a pop-up shop in New York City. Today, Heineken®, the world’s leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A Bathing Ape® (BAPE®), the global streetwear phenomenon, on a limited-edition, four-piece capsule collection. For the first time in the history of the #Heineken100 program, this year’s products will be available for consumers 21 and older to purchase at a pop-up shop in New York City. Today, Heineken®, the world’s leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A Bathing Ape® (BAPE®), the global streetwear phenomenon, on a limited-edition, four-piece capsule collection. For the first

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