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Jewelry Rental Leader Flont Adds Privé Collection

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NEW YORK, Feb. 1, 2018 /PRNewswire/ — Flont®, the pioneer of “Jewelry as a Service,” today announced the launch of “Flont Privé” (https://flont.com/prive) — a curated collection of event and red carpet jewelry provided by some of the world’s most prestigious luxury brands. Adding to the more than 50 brands available on Flont, Hearts On Fire®, The World’s Most Perfectly Cut Diamond has joined as a cornerstone partner. Flont Privé offers Hearts On Fire diamond necklaces, earrings, bracelets and rings valued at up to $160,000.

“We are honored to launch our Privé collection with Hearts On Fire, and provide Flont clients a truly next-level experience,” said Cormac Kinney, Founder and CEO of Flont. “As we surpass ten thousand users, we wanted to enable the discovery and enjoyment of incredible event jewelry, without the barrier of ownership. Of course, should a customer fall in love with a piece, they can exercise the option to buy — as 10% of our members already have.” Kinney continued, “Just letting people borrow and enjoy jewelry is a great way for a brand to develop fans.”

Hearts On Fire Vice President of Marketing, Stephanie Evans Greene added “We are delighted to offer the powerful experience of Hearts On Fire to even more women through the partnership with Flont.” Evans Greene continued, “Discovery and experience are important elements in developing brand interest. Flont is a unique way for women to have a taste of what it feels like to sparkle in the world’s most perfectly cut diamond.”

Known for superior quality diamonds, Hearts On Fire diamond jewelry in the Flont collection range in value from $7,500 to $160,000, but can be rented for as little as $300 for three days. The Flont Privé collection will see the addition of jewels from many current Flont partners, and several more brands in the coming weeks, providing easy access to a large selection of statement pieces, whenever special occasions may arise.

Current Flont Members, who can borrow fine jewelry every month for $299, will enjoy a 20% discount on all Privé rentals.

Flont is celebrating the launch of Privé with a month-long pop-up in partnership with Armarium in Los Angeles, at 158 N. Robertson Blvd. Flont and Armarium will be lending jewels and dresses for the Oscars and other events, starting on February 6th.

ABOUT FLONT

The pioneer of “Jewelry as a Service,” Flont® enables brand discovery and high-touch e-commerce. Consumers who prefer to shop online can now

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