December 14, 2017

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Ralphs Announces Grand Re-Opening Celebration for its Remodeled Portola Plaza Supermarket in North Mission Viejo

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MISSION VIEJO, Calif., Dec. 7, 2017 /PRNewswire/ — Committed to serving the residents of Mission Viejo with the finest food products, most innovative retail features, highest quality service and lower prices, Ralphs Grocery Company announces the grand re-opening of its uniquely designed and totally remodeled Portola Plaza supermarket at 27730 Santa Margarita Parkway in North Mission Viejo.

Following more than three months of ceiling-to-floor renovations, the supermarket is set to celebrate its grand re-opening on Wednesday, December 13. As part of the celebration, the first 300 customers will receive coupons for free breakfast items and there will be a drawing for a four-pack of Disneyland tickets. Disneyland ticket drawings will be held at 8:30 a.m. on Wednesday, December 13 and again at 8:30 a.m. on Saturday, December 16.

The newly remodeled 41,500-square-foot Ralphs supermarket features an upscale Ralphs Fresh Fare décor with new departments, services and a convenient layout that improves customers’ shopping experience while helping to conserve energy and reduce waste.

“Our Portola Plaza supermarket now features an exciting Fresh Fare format that sets the standard for energy efficiency. Along with the transformation to a Ralphs Fresh Fare store, we’ve improved every inch of the store by completely redesigning the layout to make shopping easier and expanding key areas to give shoppers even more reasons to think of Ralphs first,” said Valerie Jabbar, president of Ralphs.  “We have been serving the residents of North Mission Viejo for more than 30 years, and this major renovation and the change to an upscale Fresh Fare design are just a few of the many ways we are thanking our customers for shopping with us.”

Fresh Fare is Ralphs’ most exciting supermarket format. Ralphs Fresh Fare stores are uniquely designed to be points of destination for shoppers looking for a shopping experience that is a step above other supermarkets.

The Portola Plaza supermarket will be Ralphs’ 61st Fresh Fare store.

“Fresh Fare is a truly unique supermarket,” said Jabbar. “Fresh Fare stores feature the very best that Ralphs has to offer, with innovations and services that make the grocery shopping experience memorable, fun and exciting.”

Customers visiting the remodeled Portola Plaza Ralphs Fresh Fare will enjoy an exciting assortment of special offerings. These include an abundance of fresh, natural and organic produce; a fully staffed meat department featuring the highest quality meats and fresh seafood; a bakery overflowing with

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