SPARKS, Nevada, December 7, 2017 /PRNewswire/ —
RESTANCE, Inc. (USOTC: ANCE) today announced an online presentation detailing the company’s global brand name partnership strategy for implementing highly profitable, socially responsible development projects in Africa. The presentation explains how its contract to manufacture condoms in Africa under the Playboy brand name, starting first in Kenya, is a model for an expanded pipeline of development projects in Africa.
RESTANCE recently announced a contract to manufacture condoms with the Playboy brand name and bunny head logo for distribution starting in Kenya. RESTANCE is participating in the highly profitable and socially responsible enterprise designed to contribute to the United Nations goal of ending the AIDS Epidemic. The profitability offers a sustainable solution to implement a socially responsible program that can solve real problems facing the global community. RESTANCE will manufacture condoms for the #DoIt4Africa buy-one-give-one campaign where an anticipated $20 million in condoms will be sold in North American and for every condom sold, a condom will be manufactured in Africa and given away in Africa.
The presentation on the company’s website with the presentation narrative included in its entirety below, details plans for other globally recognized brand name partnerships RESTANCE plans to bring to additional highly profitable, socially responsible projects in Africa.
Marrying Globally Recognized Brand Names With Socially Responsible Enterprises:
RESTANCE recently introduced a new business in Africa that will be manufacturing condoms. Per capita condom use in Africa is one of the highest in the world, yet next to no condoms are manufactured in Africa. What a great business opportunity, right? Typical reactions to business opportunities in Africa range from, “but the political corruption is so high,” to “the per capita income is so low that the consumer market is not viable.” First, let’s take pause here in the United States to ask ourselves if we’re in any position to judge any other country’s political corruption. Then, let’s move on to how highly profitable results can be achieved delivering goods and services in a low per capita income market.
Socially Responsible Is Just A Good Business Practice
One might call the strategy to succeeding in a low per capita income market “socially responsible.” We certainly don’t mind the good feeling we get from building socially responsible businesses, but the truth is that it’s just good business. Africa already has a high per capita consumption of condoms and