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Spreading Wellness Without Walls: Using Social Media to Click With Clients

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Do you click with your clients and classes? This article explores tips and techniques for enhancing your social media presence to help you click with more people and expand both your influence and your fitness community.

FREE! Did someone say free? Building a social media community costs time, but currently all social media outlets discussed in this blog are free. Social media offers today’s busy health and exercise professionals a wide range of methods for building a true fitness community without having to travel, invest in resources or even consult others. For instructors who operate outside of a traditional gym setting, social media outlets can be particularly helpful at extending your business reach to new markets, while creating added value for existing clients. To be sure, your current tribe will be the most vocal on your social media posts, and these are the people responsible for helping you spread your message far and wide.

Personal experience has led me to embrace the idea of spending more and more time on social media because of the return on this investment. Your followers want to know more about you, not only on a personal level, but how you do what you do in fitness. This happens under three main umbrellas of posts: educational, motivational and inspirational.

1. Educational Posts

Educational posts offer your followers value by explaining the purpose and reasoning behind the programs and workout you create. Here are some ideas to help get you started:

Post common joint actions and muscles involved in the most common movements you teach in classes, such as planks, burpees, tree pose and water jogging. Explain which types of flexibility movements you integrate into the beginning of your sessions, and why static stretching is left for the end. Explain in common terms why spot reduction cannot work, and address the ways to reduce overall body fat. 2. Motivational Posts

Motivational posts provide value by encouraging your followers to participate and get excited about upcoming workouts and classes. For example:

Reveal the theme of an upcoming class to motivate participants to come out in the snow or leave a beautiful sunny day to be inside for a special class, such as “tonight’s class will include a special playlist featuring all songs about energy.” Publish a graphic revealing possible calories burned based on the class you have planned so participants can come motivated for realistic, desirable results.

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