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The 25 most potent corporate reputations in Brazil contribute US$180 billion of shareholder value

THIS POST WAS ORIGINALLY PUBLISHED ON THIS SITE Click Here To Read Entire Article

SAO PAULO, Nov. 30, 2017 /PRNewswire/ — Reputation Dividend (www.reputationdividend.com), in association with MZ” (www.mzgroup.com), announced today the 2017 Brazil Reputation Dividend Report. This third annual report confirms that corporate reputations of Brazil’s leading companies are underpinning the growth in investor confidence to now account for one Real in every four of market capitalization across the Bovespa Index (“Ibovespa”).

A growing investor appetite for companies with improving reputations and associated goodwill resulted in those very intangible assets driving 34% of the tangible rise in value across the Ibovespa in the last 12 months.

TOP 25 BRAZIL

(October 2017)

Ticker

Reputation Premium (2017)

Market Cap (US$ MM)

Reputation Value

(US$ MM)

Rank (2017)

Reputation Premium (2016)

2017 vs 2016 (percentage points)

AMBEV

NYSE: ABEV

45.4%

105,587

47,888

1

42.8%

2.6

RAIA DROGASIL

BVMF:RADL3

38.4%

8,064

3,097

2

34.7%

3.7

B3

BVMF:BVMF3

38.1%

13,840

5,278

3

18.3%

19.8

ULTRAPAR

NYSE: UGP

38.1%

13,599

5,182

4

35.8%

2.3

LOJAS RENNER

BVMF:LREN3

37.2%

8,151

3,029

5

22.9%

14.2

WEG

BVMF:WEGE3

36.8%

11,219

4,127

6

37.1%

(0.3)

BANCO BRADESCO

NYSE: BBD

36.0%

69,211

24,940

7

14.7%

21.4

ITAU UNIBANCO

NYSE: ITUB

35.7%

86,215

30,755

8

22.0%

13.6

LOJAS AMERICANAS

BVMF:LAME3

35.6%

8,457

3,015

9

28.1%

7.6

NATURA

BVMF:NATU3

35.6%

4,228

1,505

10

10.6%

25.0

CIELO

OTCMKTS:CIOXY

34.9%

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