December 13, 2017

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The addition of IoT technology to China's 2nd International Furniture Innovation Fair raises the number of visitors and level of turnover to unprecedented new highs

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CHENGDU, China, Dec. 6, 2017 /PRNewswire/ — The 2nd International Furniture Innovation Fair (Chengdu) (IFIF) came to a successful conclusion on November 29, 2017. The first furniture Internet of Things (IoT) exhibition in China, a result of bringing together leading international IoT technologies, the Cloud City marketing platform and brick and mortar merchants under one roof, showcased how IoT can be widely applied in the traceability, sales, marketing and promotion of furniture. The event, in partnership with the Cloud City platform, enabled a seamless integration of the presentation of products both online and offline and the roll out of a furniture IoT ecosystem easily accessible on a mobile device. The introduction and integration of the new technologies went a long way in highlighting made-in-China furniture on the world stage.

Throngs of buyers at the 2nd International Furniture Innovation Fair (Chengdu)

The 2nd IFIF was a huge success, with 321,000 professional and general visitors attending as well as more than 72,000 instances of a motor vehicle entering the parking facilities or dropping off visitors during the five days. Contracts with an aggregate value exceeding 5.19 billion yuan (approx. $US 785 million) were signed. Both the number of visitors and amount of turnover far exceeded the levels reached during the first edition of the event.

The event brought together over 2,000 leading furniture makers as exhibitors from around the world, including Stylution, Serta, Lazboy, Cheers, Derruci, Quan You and KUKA, as well as procurement groups from government agencies, furniture design firms as well as wholesalers and retailers worldwide, with the largest numbers of such groups originating from the UK, the US, Japan, South Korea, Malaysia and Kyrgyzstan. The expo was a showcase for a variety of product demonstrations, promotions, forums and lectures taking place across six pavilions.

The event, in addition to serving as a venue for the promotion of furniture, furnishings and accessories, proved to be a staging ground for more technological innovations, leading a new round of smart changes across the furniture market. By creating a model for an IoT Innovation Fair, the event took the lead in making the industry aware of the many possible applications that advanced mobile IoT Z-Code technology and the Cloud City marketing platform could deliver to the promotion and eventual sale of the furniture on

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