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The iPhone 8 name game: What will Apple call its new phone? – CNET

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As you’ve probably noticed in recent days, iPhone rumor season has hit fever pitch.

The conventional wisdom is that there will be three iPhones this year instead of the traditional two. The “iPhone 7S” and “iPhone 7S Plus” would be the traditional “S phone” upgrades we get in odd-numbered years, keeping the same basic design we’ve seen since the iPhone 6 and 6 Plus in 2014, while adding some new under-the-hood hardware improvements — the requisite faster CPU and better cameras, along with (possibly) something like inductive wireless charging.

Apple may have leaked the iPhone 8 design

An image inside of firmware for Apple’s HomePod speaker seemingly confirms the rumored design of the next iPhone.

by Iyaz Akhtar 1:00 Close Drag Autoplay: ON Autoplay: OFF

The third iPhone would be a top-of-the-line model. And thanks to that recent HomePod firmware leak, we appear to know a lot more about it than ever before: An all-new, almost no-bezel design would fit a Plus-size OLED screen into a standard iPhone-sized body. Supposedly, it even drops the Touch ID home button in place of facial recognition.

But what we don’t know is the name. It’s apparently referred to as “D22,” and may have been nicknamed “Ferrari” (further reflecting its status in the lineup as the lustworthy sports car you want, but may not be able to afford).

So, what will that high-end iPhone be called? There’s zero definitive information, so we can only guess. To that end, here are the top candidates that have been making the rounds on the Internet for the past few months.

iPhone 8

This is the default name that most have been using for the high-end iPhone. And because it’s the No. 1 “new iPhone” term on Google Trends, it’s become something of a self-fulfilling prophecy: As more publishers seek to cash in on the search engine optimization (SEO) value of “iPhone 8,” more stories about “iPhone 8” flood your feeds. (Yes, this is one of those stories.)

Will Apple actually go with this name? Apple pundit John Gruber suggests that 3 new iPhones could get some form of the “iPhone 8” moniker if the lower-end S models offer a surprise design overhaul, too.

iPhone Pro

This nomenclature would bring the iPhone line into a degree of symmetry with Apple’s laptop and iPad lines. MacBook, MacBook Pro. iPad, iPad Pro. iPhone, iPhone Pro. OK, iPhone would be a bit messier. After all, if Apple follows its normal tradition, the existing iPhone 7 and 7 Plus will remain on sale with $100 knocked off the price. The iPhone SE, which was refreshed in March, would presumably remain as the entry-level iPhone. And the “iPhone 7S” and “7S Plus” would be in the line, too. (Or some of those models could stay, or none of them; Apple could totally shake things up.)

But “iPhone Pro” would be the first-ever use of that name — a nice nod to its “newness” — and the Pro designation as “king of the hill” would line up with everyone’s general understanding of Apple’s product lines. The only problem is that it somehow sounds “unfun” — like a phone that’s destined for you to toil away on work-related tasks.

A glyph that appears in the HomePod firmware could be the rumored iPhone 8

MacRumors iPhone X (or iPhone 10)

The iPhone numbering scheme got derailed almost immediately. The second iPhone was called the iPhone 3G, the fifth iPhone was the iPhone 4S, and

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