Trucking Moves America Forward continued to expand its outreach in 2017, to help get the word out on trucking’s importance in the U.S.
Trucking Moves America Forward has reached over a hundred million people through a combination of billboards, trailer wraps, industry events, and media appearances, the industry organization recently announced.
The organization, which seeks to highlight the importance of the trucking industry in the everyday lives of Americans, marked its four-year anniversary. It was launched in March 2014 at the Mid-America Trucking Show. The group detailed the movement’s efforts to humanize and personalize the trucking industry while promoting its economic importance to the nation.
In 2017, TMAF surged forward with its public outreach, hitting some pretty impressive numbers. The organization said it generated 17.4 million billboard impressions and reached 26.6 million radio listeners during National Truck Driver Appreciation Week alone.
It also worked through the media and said it earned 54 stories and 12 op-eds in national, beltway, and local publications leading to 83.9 million media impressions, more than double the reach of the previous year. This included appearances on cable networks like Fox News and Fox Business News.
Social media expansion was also important for the group, which grew its audience to 13,500 followers on Facebook and 3,600 followers on Twitter. It also made strides on the photo-sharing social network Instagram, growing 102% to 380 followers.
TMAF will release its Annual Report, titled “The Many Faces of Trucking” at this year’s MATS.
“Through our public relations, social and digital media, marketing efforts, and more, TMAF continues to grow and gain even more support throughout the industry and public,” said Kevin Burch, co-chairman of TMAF and president of Jet Express. “We’re excited to share our progress in our 2017 Annual Report, and we’re looking forward to continuing to share our message nationally on trucking’s