December 16, 2017

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U-Haul Migration Trends: Madison Tops U.S. Growth Cities of 2016

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PHOENIX, Jan. 23, 2017 /PRNewswire/ — Madison, home to the University of Wisconsin’s beloved Badgers and the World Dairy Expo, heads the list of U-Haul U.S. Growth Cities as the industry leader in do-it-yourself moving and self-storage rolls out its 2016 migration trends reports.

Madison is the No. 1 growth city for locations with a population more than 50,000, rising three spots from its 2015 ranking to trump Austin and Boise for top honors.

U-Haul Growth Cities are calculated by the net gain of one-way U-Haul truck arrivals over departures for a calendar year. Migration trends data is compiled from more than 1.7 million one-way U-Haul truck rental transactions that occur annually.

“There’s an apartment or condo complex going up every other week,” said Madison-based Adam Sonnleitner, U-Haul Company of Southwestern Wisconsin and Rockford president. “Downtown housing is a hot trend. The university and campus are growing. There is definitely growth in the outlying areas as well, but Madison is landlocked with the four lakes, so everybody seems to be jammed in about 10 square miles.

“Madison is a great place to live. There are activities every week, concerts every weekend. If you are bored in this town, it’s because you don’t have a life, more or less.”

U-Haul is revealing its 2016 Growth States as part of a Top 10 countdown on Twitter @uhaul and myuhaulstory.com through Feb. 3, when the No. 1 state and complete rankings will be posted. Arkansas kicks off the countdown as the No. 10 growth state.

While migration trends do not correlate directly to population or economic growth, U-Haul growth data is an effective gauge of how well cities are attracting and maintaining residents.

U-Haul is the authority on migration trends thanks to its expansive network that blankets all 50 states and 10 Canadian provinces. The geographical coverage from more than 21,000 U-Haul locations, including neighborhood dealers and Company-owned and -operated stores, provides a comprehensive overview of where people are moving like no one else in the industry.

“U-Haul migration trends data is among the most sought after in the industry because it is the most comprehensive, dotting the map in more places with more equipment and reaching more customers than anyone else,” U-Haul Executive Vice President Stuart Shoen said.

Joining Madison atop their respective growth city lists are Granbury, Texas (population 10,000 to 50,000) and Tilton, N.H. (population fewer than 10,000).

Arrivals accounted for 53 percent of one-way U-Haul traffic in Madison in

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