ST. PETERSBURG, Russia, Sept. 15, 2017 /PRNewswire/ — The blockchain-based, Uber-like platform for cargo delivery, IMMLA has announced the launch of its main token sale. The crowdsale follows the recently concluded Pre-ICO that raised over $500,000 from its early participants. The main token sale is set to go live on Sept. 15, 2017, and during the month-long campaign, it is expected to raise about $38 million.
The total size of logistics market is estimated to be around $8.1 trillion, of which logistics outsourcing makes up for almost $760 billion. IMMLA revolutionizes the industry be introducing a decentralized service that uses smart contracts on blockchain to achieve scalability. The IMMLA solution puts the power of making the logistics decision back into the hands of the freight owner. It does so by enabling owners to choose the best solution out of thousands of multi-modal transportation options, to ensure the best price, time and quality of service.
As the company works towards positioning itself as the Uber for freight logistics, the platform can potentially earn as much as 1% of the cost of serviced transportation, making it a revolutionary low-cost yet high quality and safe forwarding service. The IMMLA team is backed by an expert team of the world’s best in logistics and IT. The platform’s mission is to create a safe and convenient interaction between the cargo owner and the carrier at all stages of the cargo transportation process, powered by an international multimodal logistics application based on the Ethereum blockchain. This new technology will dramatically reduce the number of the personnel involved in logistics planning, information barriers, and legal costs.
IMMLA has set out on a month-long crowdsale, during which participants will have a chance to buy 434,477,177 IML tokens (for 122,888 ETH or $ 32,8 mln as of 13 September 2017). The token sale will happen over four lots, with the token price becoming expensive by about 2.5% across each lot. The first, second, third and fourth lots are assigned 170053520 IML, 103725856 IML, 100319718 IML and 60378083 IML tokens respectively. One ETH can buy 3640 IML in the first lot, 3549 IML in second, 3458 in third and 3367 IML in the fourth lot.
There are two possible scenarios to the crowdfunding and issuance of IML tokens:
1) If the ICO succeeds, the IMMLA founders will receive 10% of the tokens that will be in turn frozen for five months. During this period IMMLA will start servicing