ASBURY PARK, N.J., Feb. 1, 2018 /PRNewswire/ — Purpose fueled it. He had something to do. Retirement wasn’t the pivotal moment, but it was one of many over the years. Reincarnation became more than an idea, it became a project, one with a set of discernable tasks that he could achieve following a logical process. Now, Artist, collector and pioneering Trianglist Howard Schoor is translating this project into a series of paintings and Giclées on his recently relaunched website, howardschoorart.com.
Schoor says of his rebirth, “Evolution is probably a better word. This began long before retirement. But no one knew. So, this all seems very sudden.” ‘This’ is the artist’s recent launch of his online gallery and art market space. “For years I’d been painting these triangles,” Schoor said. “It took me years to realize that this geometric shape was bubbling up from deep within my own subconscious. An engineer in his past life, Howard Schoor lived with the triangle for over five decades. “It was my tool and a constant companion.”
At 79, and apparently fully evolved, Schoor is the Trianglist. His work: Trianglism. “I decided to be a professional artist. I built a business around my art.” Schoor sees the ‘business’ of art as substantially about the ‘brand’ and success heavily reliant on good branding. Displaying his trademark transparency, he pulled no punches. “I was a collector long before I began to paint. I figured out that the business of art is akin to a dead language. Sure, people bandy about its popular words and phrases. But very few understand it and even fewer are fluent.” Schoor sees this as the consumer’s disadvantage. “It can be largely, intentionally smoke and mirrors.”
Schoor said transparency, or the lack thereof, harms consumers. “I’m telling people why I’m painting. I’m transparent about what I hope to achieve. I tell you what my art sells for and has sold for.” The trick moving forward is to leverage this strong foundation to sell art. Already, that’s happening. Straight talk and clearly desirable paintings have seen Schoor sell, in less than four (4) months since launching howardschoorart.com online gallery, five original paintings and four Giclées. The site’s launch was the last task in the foundation of Schoor’s reincarnation project.
“There’s a lot more to my story,” Schoor asserted. “There’s the art itself, of course, and my expectation to sell individual pieces of my work for