Gartner evaluated 11 CPQ vendors based on their ability to execute and completeness of vision, and placed Apttus in the Leaders quadrant. From Apttus’ perspective, this research represents the latest in a series of third party analyst reports that recognize the value of Apttus CPQ – a key pillar in the Apttus Quote-to-Cash footprint.
Gartner estimates that “market revenue for configure, price and quote software was approximately $878 million in 2016, with growth of 20% per year expected through 2020.” The report notes that “Leading CPQ solutions support the creation of quotes and capturing of orders across multiple channels of customer interaction (such as direct sales, contact center, point-of-sales, resellers, and customer self-service).” The report further notes that implementing a CPQ solution should have demonstrable bottom-line impact with “Intelligent discounting guidance, enforcement of discounting guidelines and linking sales rep compensation to margin results in higher margins…Guided upsells and cross-sells drive additional revenue and higher margins.” The report further states, “Gartner clients are almost uniformly seeking to procure cloud/SaaS CPQ software solutions.”
Apttus Intelligent CPQ software helps enterprises improve generation of new leads, identify cross-sell/up-sell opportunities, and accelerate sales cycle times by a factor of five or more, greatly streamlining global practices, increasing sales effectiveness, margins, and ultimately an enterprise’s revenue.
“After we implemented Apttus CPQ, the functionality of our quotes for our sales reps was dramatically improved,” said Jack Borland, sales operations manager at Wolters Kluwer, a global company that provides information, software, and services. “The ability to take a quote and present it with the appropriate legal terms and conditions relevant to a customer buying in, in a specific fashion is a tremendous benefit.”
“We believe Apttus’ extensible, enterprise-grade, Intelligent Middle Office platform represents the most comprehensive solution for optimizing what is arguably the most critical process in business – the generation of revenue and management of commercial relationships,” said Kirk Krappe, CEO at Apttus. “CPQ is a key component of our platform. We see this Magic Quadrant recognition as a validation of our consistent innovation and leadership in providing a world-class experience for our customers.”
*Gartner, “Magic Quadrant for Configure, Price and Quote Application Suites,” Mark Lewis, Melissa A. Hilbert, 29 January 2018.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research