WARMINSTER, Pa., Nov. 27, 2017 /PRNewswire/ — The Holiday Season is upon us, which means it’s that time of year for television commercials featuring new cars topped with a big red bows. Car Bows are as American as Apple Pie…So you’d probably guess that those big bows are made in China…Isn’t that where everything is made?
The original car bow was developed in the United States in the 1980’s, but by 2000, that company was forced out of business after an importer knocked off the original product in China, making it difficult to compete.
Car Bow Store began manufacturing big bows out of their Warminster, PA facility in 2012. Their mission was simply to make the best car bow possible in the USA. According to Michael Rudolph, cofounder of the company, “The imported car bows aren’t something you would be proud to put on a car. They are flimsy, the ribbon is semi-transparent, and they have glue splattered all over them…We make a quality product that you can be proud to put on your car.”
The company soon realized that by purchasing material in massive quantities, they could actually manufacture the product competitively with their Chinese counterparts. According to Rudolph, it is a simple choice for his customers, “Would you rather buy a better quality Car Bow that is Made in USA or an inferior product from China, when both are the same price?”
The result of this was a reclaiming of the car bow business from Chinese imported bows back to Made in the USA. “Our first year, we sold about 5,000 bows…Once the word got out about us things really took off. We now sell about 25,000 giant bows per year.”
Car Bow Store has supplied bows to companies like The Gilmore Girls, The Ellen DeGeneres Show, Good Morning America, Nickelodeon, The Steve Harvey Show, and truTV. About 40% of the company’s sales are direct to consumers for gift giving occasions; however, their primary business is providing car bows to thousands of car dealerships around the USA and Canada who are looking to dress up their showrooms for the holiday season.
Rudolph believes that the key to his company’s success is the fact that they design and manufacture all of their bows 100% in the United States. “Our craftsmanship, materials, and quality control are what sets us apart and has been responsible for our success.”
About Car Bow Store:
Car Bow Store is the leading manufacturer of