NEW YORK, Nov. 29, 2017 /PRNewswire/ — Today Blackbaud (NASDAQ: BLKB), the world’s leading cloud software company powering social good, announced it will integrate its cloud fundraising and engagement solutions with Facebook fundraising solutions. Blackbaud, Facebook and three enterprise nonprofits—Juvenile Diabetes Research Foundation, National Multiple Sclerosis Society and Susan G. Komen—worked closely on the pilot program that took advantage of the new Facebook Fundraisers API, which was announced at Facebook’s Social Good Forum today in New York. Blackbaud simultaneously delivered features to automatically give nonprofits seamless access and control over their Facebook fundraising tools.
This announcement addresses an important requirement raised by nonprofits, which is to have an automated, cost effective and efficient way to leverage the reach of the Facebook platform to activate fundraisers while also managing, processing and recording those donations directly in their Blackbaud fundraising and engagement solutions. Prior to this announcement, nonprofits who leveraged Facebook Fundraising received the dollars, but donor information was not automatically translated to their CRM solution.
“As an organization that relies on people across the nation to raise funds to support our mission, innovation is critical in delivering an outstanding donor experience,” said Graham McReynolds, chief marketing & development officer of the National Multiple Sclerosis Society, who piloted this new seamless integration between Facebook and Blackbaud TeamRaiser™ over the summer. “With this connection, our supporters can confidently take advantage of Facebook as another means to fundraise and see a full picture of their efforts. Ultimately, this allows us to expand resources to accelerate breakthroughs for everyone affected by multiple sclerosis.”
By spring of 2018, Blackbaud will help significantly scale nonprofit adoption of Facebook fundraising tools by helping at least 500 of its nonprofit customers embrace its new integration. This will first be available in Blackbaud TeamRaiser, which supports some of the world’s largest charity-led peer-to-peer fundraisers for walking, running and cycling events—like Susan G. Komen’s Race for the Cure and Juvenile Diabetes Research Foundation’s One Walk. Specifically, Blackbaud customized an integration that automatically publishes Blackbaud TeamRaiser fundraisers to Facebook, enabling event supporters to simultaneously solicit donations directly via their own social networks and their TeamRaiser webpages while helping nonprofits view and manage Facebook transactions within TeamRaiser. Over time, Blackbaud intends to expand integration capabilities to its entire portfolio of cloud fundraising and engagement solutions.
Blackbaud, which is the world’s 24th largest cloud software company and only provider of a cloud platform