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Chinese Brand Shines at Pyeongchang: ANTA Sports Representatives Participate in the Olympic Torch Relay again after a Decade

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PYEONGCHANG, South Korea, Feb. 6, 2018 /PRNewswire/ — The Torch Relay for the Pyeongchang Olympic Winter Games commenced in Donghae City, Gangwon Province of South Korea today. Mr. Ding Shizhong, the Board Chairman and CEO of ANTA Sports, and Mr. James Zheng, Executive Director at ANTA Sports and Brand President of ANTA, were invited by Mr. Thomas Bach, President of the International Olympic Committee, to join the Olympic Torch Relay as distinguished representatives of a Chinese sportswear brand. It is Mr. Ding’s second Olympic Torch Relay after the 2008 Beijing Olympics, when he upheld the “Lucky Cloud” touch. In 2008 and 2018, although there were two torch relay events, there is now a different sense of mission. This time, ANTA Sports is participating as a representative of a rising China and a leading Chinese brand that stands at the center of the world-class stage.

Ding Shizhong, Board Chairman of ANTA Sports, carries the torch for the Olympics.

The transformation of the Chinese sports market in the past 10 years: Over the past 10 years, China’s sportswear market has grown rapidly, with the country’s vision of becoming a sports superpower gradually coming into reach as various mass sports became more and more popular. Consumption upgrade, retail channel transformation, the rise of internet and the advancement of technology have dramatically changed the sportswear industry and have provided huge development opportunities. By 2025, the scale of the market is expected to reach RMB 5 trillion. ANTA Sports has transformed from a “branding wholesale” model to a “branding retail” model, and has also upgraded its “Multi-Brand and Omni-Channel” strategy to version 4.0. Over the past 10 years, ANTA Sports’ revenue has exceeded RMB 10 billion, while the Group has grown into a leading brand in the Chinese market. It has grown from being a private enterprise into an internationally competitive sportswear group with a modern corporate governance system, and is recognized by the general public as one of China’s “Super Brands”. In January 2018, ANTA Sports’ market capitalization exceeded HKD 100 billion, which ranks third in the industry globally. This number has increased five times compared with 10 years ago.

Over the past 10 years there has been a closer relationship between China’s Sports and the Chinese Brand: In its nine-year partnership between 2009 and

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