NEW YORK, Feb. 6, 2018 /PRNewswire/ — Esports Activate™, an industry-first NewFronts focused on advancing and growing the esports and competitive video gaming industry, announces its inaugural event at the Sony Playstation Theatre in New York City on March 6, 2018. The Esports Activate NewFronts, produced by Bond & Play with Triggerfish Partnerships, features leaders from global esports organizations previewing and showcasing their most exciting digital, experiential, media content,sponsorship inventory, and capabilities across esports.
Esports Activate is designed specifically for brands, marketers, media buyers, and advertisers to learn about brand integrations and strategies that drive engagement with Millennial and GenZ audiences through their passion for competitive video games. Sponsors include ESL, HyperX, Nielsen, Ultimate Media Ventures, Clancy Technology, and Southbox.
The event will feature dynamic presentations ranging from original content, team sponsorships, brand activation case studies, live events, and mobile entertainment platforms. Each presentation will highlight opportunities to create measurable integrated esports and video game activations that will excite gamers, fans, and consumers around the world.
Notable speakers include Craig Levine, CEO of ESL; Matt O’Brien, Vice President of Global Corporate Partnership Development for the Cleveland Cavaliers; Todd Harris, COO of Hi-Rez Studios; Ryan Musselman, President of OpTic Gaming; Sarah Davanzo, Vice President of Consumer Market Insight and Foresight for Research and Innovation at L’Oréal, and Joel Fowler, Group Publisher at VICE.
“Esports and competitive video games is moving at a speed and intensity that is unparalleled in entertainment and in reaching global audiences,” says Imari Oliver, the Executive Producer of Esports Activate and Founder and CEO of Bond & Play. “Esports Activate is the premier industry event that provides a deep dive into the power of gaming culture and its connection between music, media, and traditional sports.”
The agenda will also include four panels with industry leaders and brand executives highlighting the most important topics for brands and marketers including:
“Esports Activate is a one-stop shop for anyone already in-the-know about the tremendous value of gamers, as well as anyone looking to become more fluent in the space, and to learn from industry leaders driving successful brand integrations in the gaming industry,” adds John Spiher, Co-Founder and Senior Vice President of Triggerfish Partnerships.
To purchase a pass, click here to register. For more details on how to become a sponsor or to simply learn more about how to connect with the fastest, most engaging space in entertainment, please visit www.esportsactivate.com.
For information, press passes, images or interview requests please contact:
Chanel Sedeno, Clarity PR
About Esports Activate
Esports Activate is an industry-first esports NewFronts, gathering hundreds of marketers, advertising, media, and brand executives to understand how to engage with the Millennial and GenZ generations that passionately play and watch esports and video games. The event will preview the hottest and most exciting digital, experiential, media content, and sponsorship inventory and platforms across esports and competitive video gaming. For more information, please visit www.esportsactivate.com.
About Bond & Play
Founded in 2017, Bond & Play is a media, technology, and entertainment enterprise that is strategically focused on designing consumer engagement strategies, creating new sales and business models, and building digital IP that advances and shapes the esports, competitive video gaming, and entertainment industry value chain. For more information on Bond & Play visit www.bondandplay.com.
SOURCE Esports Activate