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Full Circle Home Acquires Soma Combining Sustainability And Style

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NEW YORK, Nov. 28, 2017 /PRNewswire/ — Design-focused and stylish cleaning and lifestyle brand, Full Circle Home, has acquired Soma, a line of beautifully designed hydration products. As certified B-corporation companies, for-profit businesses dedicated to social and environmental issues, this new cohesive relationship brings together two likeminded brands to share practices, marrying together separate, but overlapping audiences and philosophies.

Full Circle takes every day mundane cleaning and lifestyle products and gives them a modern upgrade. The complete Full Circle lineup of forward-thinking home items is made from sustainable, innovative and renewable resources without compromising style. Previously having collections in six different categories, the brand’s newest launch has allowed Full Circle to be innovative within a seventh new and exciting space; coffee.  

Soma offers brilliant, sustainable products that are beautifully designed and artfully crafted. Providing elegant reusable water bottles, carafes and pitchers that include patent-pending filters and a convenient filter subscription service, Soma allows consumers to feel good about their water. Additionally, Soma is a proud sponsor of charity: water, offering 1% of all Soma sales and often participating and contributing to their ongoing projects.

This acquisition highlights the intersection of quality design and social responsibility, creating a powerhouse of sustainability that amplifies the lifestyle product space. Mirroring each other’s ethos, Soma‘s focus is on good, clean water and Full Circle emphasizes balance and living well personally and for the world. Full Circle and Soma provide consumers with safe, sustainable and purpose-driven every day products that are just as stylish as they are practical. Full Circle‘s stronghold is in the manufacturing department and with the acquisition, Full Circle has been and will continue to apply its resources to help enhance the production of Soma products. Together, both brands are capable of changing the landscape of consumer goods for the better of the world.           

Full Circle and Soma couldn’t be more of a perfect match. These two complementary brands aim to reimagine the home products industry, allowing everyone to incorporate sustainable behaviors in their lives without having to sacrifice form or function,” says Tal Chitayat CEO of FC Brands. “We are confident that Full Circle and Soma will continue to excite people with designs and creative materials that prove in the product world, things don’t have to be business as usual, that actually, it shouldn’t be business as usual, and we should all expect more.”

In celebration of this new venture, Full Circle and Soma are

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