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Global Retailers and Brands Must Prioritize Ecommerce Investment and Growth Strategies in Emerging Markets, Informs New Report from PlanetRetail RNG

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LONDON, Nov. 27, 2017 /PRNewswire/ — The ecommerce market is developing fast but to achieve profitable growth, brands need to understand how it is developing in different markets and adjust their strategy accordingly. PlanetRetail RNG, an independent research and advisory firm for consumer goods retailers and brands, has published its Ecommerce & Digital Ecosystem Management 2017 Winning Strategies report, which highlights the ways brands and retailers can map their ecommerce strategies by market development to prioritize investment and growth strategies. According to the report, emerging markets are forecast to account for over half of total global ecommerce (51%) in 2022 and to drive almost 60% of all ecommerce growth. 

“The pace of technology change is faster than ever before, digitizing the world and shaping the future on-demand consumer.” said Maggie Gilliam, Director, Executive Education at PlanetRetail RNG. “As these external drivers continue to drive the shift towards ecommerce, the entire retail value chain is disrupted, leading to significant changes in the role of the store, brands, retailers, distributors, wholesalers, etc. This report provides global brands and retailers with the tools needed to reinvent their online strategies and stay ahead.”

The Ecommerce & Digital Ecosystem Management 2017 Winning Strategies report offers:

Because ecommerce is developing and advancing across markets at different speeds, it is critical for retailers and brands to understand where their top markets are along the ecommerce development curve, as each stage of development has a new set of digital requirements and capabilities. Findings from the report reveal that emerging and developing markets such as China, Brazil, Poland and Russia rank among the top 15 ecommerce markets today and through 2022. Furthermore, Alibaba’s B2C operations will overtake Walmart as the largest retailer in the world, a position that Walmart has held for over 15 years.

“Ecommerce is not impacting all markets in the same way. The global trends change significantly when you remove China, whose internet users are almost double the size of the US population today.  You must look at markets separately.” said Xian Wang, Global Content Director at PlanetRetail RNG. “The ecommerce competitive landscape in different regions will help form your market entry strategy.”

Using the company’s proprietary STEIP (societal, technology, economic, industry, policy) methodology, which identifies the most important drivers of industry change and forecasts their impact on the future retail landscape, the goal of the report is to provide leaders with the expertise, competitive advantage and confidence to positively shape

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