FELDKIRCHEN-WESTERHAM, Germany, November 30, 2017 /PRNewswire/ —
For more than 40 years, the GORE-TEX® brand has stood for performance, functionality, quality, comfort and trust. W. L. Gore & Associates (Gore) is building upon this expertise to lead the GORE-TEX® brand into a new evolution stage that goes way beyond “waterproofness”.
New GORE-TEX(R) Brand Framework (PRNewsfoto/WL GORE and Associates GmbH) Christian Langer, Global Sales and Marketing Leader, Gore Fabrics Division (PRNewsfoto/WL GORE and Associates GmbH)
Beginning in Fall 2018 the new product brand GORE-TEX® INFINIUM™ will join the existing GORE-TEX® brand, expanding its offering with an entirely new class of apparel, footwear and accessories. GORE-TEX® INFINIUM[TM] products will be for those who like to be active and whose top priority is functional clothing. Using its extensive knowledge of “comfort science,” how the human body reacts in concert with different climate demands, Gore has developed innovative new product technologies for specific activities and users, while also offering them a performance upgrade that does not need to be waterproof.
GORE-TEX® INFINIUM[TM] products will be available in selected retail stores and can be identified through the white diamond logo on the products. At the same time, Gore will continue to bring innovations in the waterproof-breathable category to market and those products can be identified by the black diamond logo of GORE-TEX® products.
Gore will work with select partners to launch the GORE-TEX® INFINIUM™ product brand with four innovative new product technologies in Fall 2018:
GORE-TEX® INFINIUM™ THERMIUM™ footwear GORE-TEX® INFINIUM™ Soft-Lined Shells GORE-TEX® INFINIUM™ Insulated Garments GORE-TEX® INFINIUM™ Stretch Gloves
“The new GORE-TEX® INFINIUM™ product brand will join the GORE-TEX® brand offering consumers new product options,” said Christian Langer, Global Sales and Marketing Leader, Gore Fabrics Division. “It could be a favorite pair of shoes that keep your feet comfortably warm and stylish through the winter; yet because the insulation is so thin they don’t have the bulky insulation look consumers are accustomed to seeing. Or gloves that provide enhanced tactility, keep fingers warm in winter and let you use a smartphone without taking them off.”
Along with extensive ongoing laboratory and field research into how consumers can be more comfortable across different kinds of climates and weather conditions, Gore, with the introduction of GORE-TEX® INFINIUM™ product brand, is developing