You need to stand out in a crowded fitness space, and creating your own 30-day fitness challenge is a great way to do that. There are a lot of moving pieces when creating a program like this, but in the end, you’ll have a chance to engage with a wider audience and, if the challenge is successful, you’ll show potential clients that you are a results-driven trainer.
Use these tips to build your 30-day fitness challenge, which can boost your brand, help you attract more clients, and even provide you with a new stream of income.
Determine Your Theme
Themed 30-day fitness challenges are ideal because they make the program relevant for the user. This benefits you in two ways:
1. Relevancy can lead to urgency.
For example, a 30-day Beach Booty Challenge, created and marketed in April or May, might be more effective at that time than something generic because, as summer approaches, people are thinking about buying new bathing suits and spending time at the beach.
2. Themes help you organize ideas.
With a theme, it’s easier to write and package your 30-day fitness challenge. If it’s all about booty, you’ll be focused on glute and lower-body exercises and a summer-themed design. If it’s all about running, you’ll be focused on mileage and cross-training for runners, along with running-focused support materials. This styling will dictate how you market your challenge, which will be part of what entices people to try it.
Organize the Pieces
There are many small details to consider when building a fitness challenge, and once you have your theme, it’s time to make some decisions. Ask yourself the following questions as a brainstorming exercise:
Who is your target audience? What will be the daily time commitment? How many days per week will participants need to work out? How long will it last? Will you create a calendar print-out? Will there be supplemental videos, images and/or explanations? Can you facilitate it through an app that makes it easy for users to track their progress? Will you charge or will it be free?
One of the most important details is time limit, which will motivate and engage participants. Creating a deadline makes it easier for people to stay focused and on track, whereas an open-ended challenge can make it easy to lose motivation and skip workouts.
Create a Supportive Environment
As a personal trainer, you know that