MINNEAPOLIS, Nov. 29, 2017 /PRNewswire/ — Insite Software, a leading B2B commerce platform, announced today the release of InsiteAnalytics for eCommerce. InsiteAnalytics introduces innovative new technology that combines data from sales, customers, users and site analytics to build a dynamic, unified view of manufacturers’ and distributors’ commerce performance. InsiteAnalytics integrates data from the company’s InsiteCommerce platform with additional data sources from core business systems and third parties such as Google Analytics into a cohesive set of user-friendly dashboards.
“Distributors and manufacturers have needed a way to measure and monitor the key performance indicators unique to a B2B environment for a long time. InsiteAnalytics was designed to dynamically assess metrics such as customer self-service, overall adoption, new customer acquisition and other unique components of ecommerce success,” said Steve Shaffer, CEO of Insite Software. “You really need to see all the data, not just what’s going on within the platform, to make the right decisions. InsiteAnalytics can manage data not only from within the InsiteCommerce system but also from key systems in the organization plus external analytics tools. That’s a pretty powerful, 360 degree look at what’s working, and more importantly what needs improvement.”
InsiteAnalytics combines data elements into a single view analytics platform. Business users can quickly identify trends, anomalies and areas of improvement without toggling back and forth between different tools and browsers. Users can leverage prescriptive dashboards to access high-level trends and information as well as search for granular insights to drill down into trends concerning specific customer groups or product groups, and even individual customers or products.
The InsiteAnalytics for eCommerce dashboards are designed around three main themes:
Sales Analytics provides information regarding customer orders no matter whether they are placed online or through other channels. Users can track adoption of online sales and identify the behaviors of active customers. Sales trends can be measured using multiple methods. Marketing & Campaign Analytics empowers users by delivering insights regarding customers and orders that have leveraged specific discounts and promotions, as well as provide statistics from referral sources. Users can leverage this information to improve KPI’s within the system. Site Analytics incorporates data points from Google’s Analytics and Tag Manager tools to provide site administrators with a complete view of customer behavior in terms of accessing and engaging with the site. This includes reporting on key metrics that combines customer information from both within