December 17, 2017

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Las Vegas Launches First-Ever Virtual Reality Art Program At Miami Art Week

THIS POST WAS ORIGINALLY PUBLISHED ON THIS SITE Click Here To Read Entire Article

LAS VEGAS, Dec. 7, 2017 /PRNewswire/ — Last night (Wednesday, Dec. 6), the Las Vegas Convention and Visitors Authority (LVCVA) debuted the first and only destination virtual reality art program, Vegas: Alter Your Reality (VAYR). The event took place at Wynwood’s Zadok Gallery during Miami Art Week with The Venetian Las Vegas. Powered by Samsung Gear VR, the VAYR installation will be free and open to the public, Dec. 7 – 9 from 1 – 9 p.m. daily.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8231651-las-vegas-alter-your-reality/

“Capturing Las Vegas in photos and videos never tells the whole story, which is why we created the first-ever destination VR art program,” said Cathy Tull, senior vice president of marketing at the LVCVA. “By debuting at Miami Art Week, we are able to showcase creative technology to remind visitors of the adventures and experiences that await them in Las Vegas.”

An innovative marketing concept that unites virtual reality and technology with art and travel, VAYR showcases Las Vegas in a unique and artistic way by featuring the work of five international artists including: Adhemas Batista, Brazil; Beeple, U.S.; FAFI, France; INSA, U.K.; and Signalnoise, Canada.

“I’ve done animations and various projects, but for the first time I was able to be immersed in and experience my art, which is something great that I’ve never felt before,” said Batista. “Many brands are afraid to experiment with new technology, but Las Vegas went for and it shows the brand’s dedication to evolving, as well as its appreciation of art and media.”

During the debut, the brand created an interactive and immersive experience for guests, while staying true to its playful nature by incorporating elements of discovery and indulgence. Curious visitors flocked to the gallery, which consisted of five rooms, each designed to reflect the standout elements and artistic styles of the individual narratives including oversized, neon palm trees, black and white-striped tunnels, LED walls and glittering signs. The multi-sensory Las Vegas experience was topped off with a taste of some of the city’s finest handcrafted cocktails and late night bites from The Venetian Las Vegas, which included Mercato della Pescheria’s tableside tiramisu, a crowd favorite, and The Dorsey’s signature Penicillin, a mix of scotch, fresh lemon, ginger and honey. Moving to the sounds of a Las Vegas-inspired DJ set, guests ranged from art critics and digital gurus to seasoned travelers and

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