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LG Launches 'Experience Happiness' Initiative

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ENGLEWOOD CLIFFS, N.J., Nov. 29, 2017 /PRNewswire/ — Aiming to enrich the lives of 5.5 million youth in the United States by 2021, LG Electronics USA is launching a unique new corporate social responsibility initiative called “Life’s Good: Experience Happiness.” The science-based platform is designed to engage non-profit partners who help equip American youth with the skills for sustainable happiness.

Experts define happiness in a number of ways, including the ability to consistently recognize that life’s good – even if it’s hard sometimes.1 Seventy years of research shows happy people are healthier, live longer, and do better in school and life. Yet, in the United States today, two out of three youth are stressed.2

Happiness skills can be learned, according to the Greater Good Science Center at University of California Berkeley, which has identified six skills that sustain one’s ability to recognize that life’s good: mindfulness, human connection, positive outlook, purpose, generosity and gratitude. 

“LG is a consumer-first organization, and we have an obligation to give back to society,” said William Cho, president and CEO, LG Electronics North America. “We developed the Experience Happiness platform by studying the meaning of our brand to consumers and employees. The result is a unique new CSR approach for LG that will allow us to help further the science of happiness and work with our grant partners to deliver proven skills for sustainable happiness to America’s young people.”

When school is in session, kids are the most stressed group in the country.3  “That’s why LG’s Experience Happiness program is working with partners to bring scientific insights and tools for sustainable happiness to America’s youth, to help make life good for generations to come,” Cho explained.

To support research and programs designed to advance the science of happiness and increase awareness that happiness is a learnable skill set, LG has partnered with the Greater Good Science Center (GGSC). “LG’s commitment to supporting the study of the science of happiness will help us increase awareness that happiness and emotional wellbeing are achievable,” said GGSC Founder and Director Dacher Keltner, Ph.D.

A primary focus of the new Life’s Good: Experience Happiness platform is driving positive change in lives across America with the goal of equipping 5.5 million youth with happiness skills by 2021. For the platform launch, LG has partnered with Inner Explorer. This leading organization brings science and mindfulness-based social emotional learning curriculum to U.S. schools.

According to Inner Explorer Co-founder Laura S. Bakosh,

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