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Modere Appoints Asma Ishaq as Chief Executive Officer

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SPRINGVILLE, Utah, Jan. 12, 2018 /PRNewswire/ — Modere, a healthy, safe and clean-lifestyle brand of dietary supplements, household and personal-care products with a presence worldwide, today announced that Asma Ishaq, the President of the company’s Collagen Sciences division and its Chief Industry Relations Officer, will become Chief Executive Officer (CEO), effective immediately. She succeeds Robert S. Conlee, who will become the company’s Chairman.

Ms. Ishaq has significant experience in skincare and nutritional supplement manufacturing, product development and formulation, across multiple distribution channels. Ms. Ishaq has served the direct-selling channel on the DSA Board of Directors, the nutrition industry as a Committee Member on the Council of Responsible Nutrition and the personal care industry as an advisory panel member of the International Fragrance Association of North America (IFRANA). Ms. Ishaq is also a celebrated speaker who has spoken at dozens of conferences and appeared on TV and radio programs. She earned her B.A. from the University of California, Berkeley, and, as a Ben F. Love scholar, received a dual M.B.A. in finance and marketing from Rice University.

Throughout her extensive career, Ms. Ishaq has maintained a clear vision to establish innovative concepts in health and beauty. Co-founding Jusuru International Inc. in 2009, Ms. Ishaq led the company through its acquisition by Modere in February 2017. Jusuru was the company behind award-winning nutraceuticals and skincare products based on a multi-patented Collagen/HA Matrix Technology® intended for joint, skin, and connective tissue health. Her company’s clinically-substantiated Liquid BioCell® products have pioneered the collagen and hyaluronic acid dietary supplement and skincare markets.

“Asma is a proven entrepreneur who brings a tremendous amount of experience and best practices to our company,” said James Zenni, President and CEO of Z Capital Partners and member of Modere’s Board. “She has significantly influenced our organization in a short period of time and I know that she will build upon what the Modere team has accomplished to lead our company through its next phase of growth.”

“I am honored to take the company’s helm and follow in the footsteps of Robert, with whom I have worked closely during my time at Modere,” said Ms. Ishaq. “After experiencing double- and triple-digit growth rates in 2017 across our large markets including the United States, Canada, Australia and Europe, we will focus our resources on driving innovation, maintaining an unsurpassed level of excellence and continuing to set award-winning industry standards

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