LOS ANGELES, Feb. 1, 2018 /PRNewswire/ — MWM (Madison Wells Media) today announced a partnership with Hebru Brantley and his Angry Hero Productions to create custom IP for their newly launched division MWM Universe. MWM Universe (MWMU) is a new division from MWM designed to be an IP engine focused on cross-platform content creation while also acquiring and enhancing intellectual property across media including film, TV, immersive gaming, comics, books and beyond. The first deal developed under MWMU with Angry Hero Productions will build a universe of stories, characters and content around Hebru Brantley’s “Flyboy” character and the “Nevermore” world.
Hebru Brantley standing in front of his mural of the Flyboy character. Credit: Rocky Russell
As part of its first major initiative, MWMU has tapped one of the most successful stars of the Chicago art world, Hebru Brantley becoming the exclusive partner to help develop an entire world around his iconic “Flyboy” character. MWMU will work with Brantley to breathe life into the many characters he has created through the “Nevermore” IP including central character Flyboy and ancillary characters Lil Momma, Vigil, and Mr. Nobody, among others. These characters provide the inspiration and framework to develop immersive and universal stories that will live across platforms.
“I am very excited to be working with MWM to further develop this already rich story. Having known Gigi for years, I relish the opportunity to finally work with her directly on a project that is so meaningful to me. I am looking forward to creating a Flyboy saga that will carry on through generations and live in multiple mediums,” said Brantley of the partnership.
In addition to “Flyboy”, MWMU will oversee, acquire and create new IP in order to develop properties into complete worlds, taking advantage of the exploding set of platforms available to creators and new consumer behaviors established through emerging modes of consumption. MWM controls existing IP, like “Enders Game,” the bestselling book by Orson Scott Card, which was made into a 2013 feature film and is being developed for television by MWM Studios (formerly OddLot Entertainment). By establishing MWMU, MWM will elevate their existing ties in the industry across many forms of media and distribution including MWM strategic investment partner Wonderstorm, a story and play studio that is currently building an immersive world to