LOS ANGELES, Nov. 28, 2017 /PRNewswire/ — On Point Loyalty, LLC announced today the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around the world providing the first-ever comprehensive, data-driven ranking of the value of airline loyalty programs. The report can be accessed at www.onpointloyalty.com/insights.
On Point Loyalty’s research examined public information on over 170 airlines around the world to determine an estimated value for each airline’s loyalty program. Over 50 variables relating to the airline, loyalty program, credit card industry and local market dynamics were incorporated into On Point Loyalty’s proprietary valuation algorithms. This pioneering report gives a unique view on the value generated by these somewhat opaque marketing businesses which are important ancillary revenue contributors for airlines.
On the publication of this new research, On Point Loyalty Managing Partner Jeremy Rabe said, “We are excited to share this report with the airline, investor and credit card communities to shed new light on the value of airline loyalty programs from around the world. This report will be a new standard by which programs can be measured.” The global airline loyalty industry is estimated to be worth over $160 billion USD. Airline loyalty programs are tremendously popular with approximately 288 million active loyalty members earning around 3.5 trillion points per year.
The top 10 most valuable airline loyalty programs are as follows:
Valuation (millions, USD)
Delta Air Lines
Air France-KLM Group, Kenya Airways, Tarom
Miles & More
Lufthansa Group, LOT Polish, Luxair, Adria Airways, Croatia Airlines
British Airways, Iberia, Aer Lingus, Flybe, Vueling, Meridiana, Comair
JAL Mileage Bank