CHICAGO, Feb. 5, 2018 /PRNewswire/ — Peapod, the country’s leading online grocer, today announces the expansion of its popular meal kit line to include six new delicious recipes. Peapod began offering meal kits in 2014 as one of the first retailers to combine the convenience of meal kits with online grocery delivery. The expansion comes as Peapod is seeing a 104% increase in new customer purchases year over year and the meal kits receive an average rating of 4.4 out of 5 stars.
“We know that our customers enjoy a home cooked meal but also value shortcuts to help simplify the cooking process,” said Spencer Baird, Senior Vice President of Merchandising for Peapod. “In fact, according to a recent survey we conducted, ready-to-serve and cook mixes are the most valued shortcut among home cooks with nearly one third of adults planning to purchase a meal kit in 2018. By shopping on Peapod, you can complete your weekly grocery shop with all of the essentials and add in a meal kit for a busy weekday night.”
Each kit contains pre-measured, pre-cut and pre-washed fresh ingredients, for a home-cooked meal without all of the prep time. The meal kits can be added to a customer’s Peapod shopping cart along with all other grocery and pantry essentials and with no subscription or commitment. Plus, all of the meal kits are affordably priced (many are less than $5 per serving), and range from two to six servings, which is perfect for busy families. Peapod also uses significantly less packaging compared to other meal kits providers, eliminating ice packs or other insulation because of its delivery model.
The new kits include three recipes in partnership with Campbell’s, Kraft Heinz and Barilla, and three recipes from Peapod using popular store brands and fresh, seasonal ingredients.
“As the meal kit space continues to evolve, we see ours as a model that will win big with consumers, delivering not just one meal, but all their grocery needs at once,” continued Baird. “Expanding our partnerships with trusted CPG brands such as Campbell’s, Kraft Heinz and Barilla is another proof point as we’re working together to deliver the variety and convenience our shoppers value.”
Peapod’s meal kits are available now and selection varies by market, for more information and to shop, visit Peapod.com and search “meal kits” in the search bar. Also visit Peapod’s free Mobile App, Alexa skill or follow company updates on Twitter, Facebook