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Phivida Begins Mass Production for California Retail Market

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Large Scale Production Managed by Phivida’s New VP of Operations and Sales and former COO Monster Energy Drinks, Vice President of Labatt’s USA and General Manager of Palmolive Colgate Canada, via Green Reef LLC

SAN FRANCISCO, CA, Feb. 1, 2018 /PRNewswire/ – Phivida Holdings Inc. (“Phivida” or the “Company“) (CSE: VIDA; OTCMKTS: PHVAF) reports the inaugural mass scale production of Phivida’s Nano-CBD™ infused functional foods, beverages and natural health products in preparation of a state-wide roll-out into the California retail market.

Phivida Launches Nano-CBD™ Iced Tea Product Line (CNW Group/Phivida Holdings Inc.)

Phivida Nutrition produces Nano-CBD™ hemp oil infused beverages with a proprietary blend of phytonutraceuticals, including three flavours of Iced Teas, Vitamin Juices (Focus, Protect and Relax) and Vitamin Shots. Phivida Enhanced products include clinical grade sublingual’s, and a new specialty muscle, bone joint hard-cap pill both sold under the Vida+ label. A total of fifteen product skus are now slotted for manufacturing.

Mass production of Phivida’s CBD infused beverages will yield over 135,000 total units in inventory, including fifteen thousand finished packaged units for each sku of Nano-CBD™ hemp oil infused Vitamin Juices, Iced Teas and Vitamin Shots. Phivida is currently producing 5,000 units of CBD sublingual’s, and 5,000 units of its new CBD infused capsules for muscle, bone and joint pain. When combined, Phivida’s inaugural mass scale production will yield a total estimated wholesale inventory value of $2,500,000 USD.

Phivida is also pleased to announce the appointment of its new Vice President of Operations and Sales, Mr. Graham Magee. Mr. Magee is the former CEO of Full Spectrum CBD and the former US operating President of Endoca LLC. Mr. Magee will be managing the procurement and logistics of packaging and raw goods ingredient supply and overseeing mass production at Phivida’s cGMP and organic certified contract manufacturing facilities. 

Green Reef LLC is also overseeing mass production, logistics and distribution. Green Reef is Phivida’s preferred California distribution partner, and CEO Mr. Gagliardi is the former COO of Hansen’s Beverage (i.e. Monster Energy Drink), former Vice President and General Manager of Labatt’s USA (now Interbrew / InBev), and led Colgate Palmolive Canada for 15 years as the Vice President and General Manager. Green Reef has over fifteen captive sales and merchandising representatives in the field across California and has already begun

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