December 13, 2017

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Sanrio's Aggretsuko will Premiere Globally as a Netflix Original Series in Spring 2018

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EL SEGUNDO, Calif., Dec. 7, 2017 /PRNewswire/ — Netflix, the world’s leading internet entertainment service, announced earlier this week in Japan, the latest addition to its original series slate: Aggretsuko. An animated series produced by Fanworks and featuring a character originally created by Sanrio—known as the creator of Hello Kitty—will premiere globally as a Netflix original series in spring 2018.

Retsuko is a 25-year-old red panda working as an office associate in the accounting department of a trading company in Tokyo. All she wants is to do her job and get through the day, but when office workday frustrations reach a boiling point, she reaches ‘rage mode” and vents her frustrations through death metal karaoke sessions. Originally introduced to the world in a series of short sketches airing on TBS (Tokyo Broadcasting System), the characters of Aggretsuko (whose Japanese title is literally translated as “Aggressive Retsuko”) have found a steadily growing fan base throughout the world. The Netflix Original series will be presented in ten 15-minute episodes and will follow Retsuko’s trials and tribulations as she maneuvers company politics, befriends co-workers, and attempts to maintain a healthy work/life balance.

Aggretsuko may be a uniquely Japanese show, but the frustration it taps into—not to mention the joy of venting—is universal,” said Rob Roy, Vice President of Content Acquisition at Netflix. “We’re excited to partner with Sanrio in bringing it to a global audience.”

Written and directed by the multi-talented Japanese creator Rarecho (Yawaraka Tank), who also voices Retsuko’s death metal interludes, Aggretsuko is co-produced by Sanrio, TBS and Fanworks (Lulu & Lolo: Tiny Twin Bears).

Aggretsuko will launch globally on Netflix in spring 2018.

About Sanrio®     
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty and home to many beloved characters including Chococat, My Melody, Badtz-Maru, Keroppi and Gudetama. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world.  Today, Hello Kitty’s legendary breadth of products is available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter – @sanrio, @hellokitty.

About Netflix
Netflix is the world’s leading internet entertainment service with over 109 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Media Contacts
Don Halcombe
Netflix PR
dhalcombe@netflix.com

Ami Yamaguchi
Netflix PR (Japan)
ayamaguchi@netflix.com

For Sanrio:
Dyann Hawkins
Orsi Public Relations
187322@email4pr.com 
323.874.4073

SOURCE Sanrio

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