ATLANTA, February 1, 2018 /PRNewswire/ —
Kelly Wortham, Director of Optimization and Melanie Hall, Senior Manager of Testing and Optimization (PRNewsfoto/Search Discovery)
Search Discovery, Inc. is pleased to announce the addition of two Testing and Optimization industry experts Kelly Wortham and Melanie Hall to our team. With these additions Search Discovery continues the expansion of their capacity to deliver business intelligence services that help organizations drive measurable business impact. “We are continuing to build a team that allows us to provide solutions and services that help companies realize the full impact their data can have on their business,” says Lee Blankenship, Search Discovery’s Founder and CEO.
Search Discovery has positioned itself to assist clients looking to harness insights that drive continuous improvement of business outcomes, customer lifetime value, and brand loyalty through end-to-end optimization and personalization program design and support.
“Anyone can ‘do’ A/B testing. It takes something more to truly optimize,” says Wortham. “One of the reasons I am excited to have joined Search Discovery is because the company truly understands the importance of data-driven optimization. We focus on helping brands optimize the relationships they have with their customers using the best tools available, from analytics to testing to voice of customer.” Hall agrees. “A true optimization program does not actually test everything; it optimizes everything using strategic prioritization to decide when to test, when to fix, and when to dig a little deeper and get more data.”
Kelly Wortham, Director of Optimization
Kelly has been a well-known presence in the digital analytics and optimization industry since 2007. She is a frequent speaker at industry events and has taught workshops at digital analytics conferences for the past 5 years. She is the founder and owner of the highly-acclaimed Test & Learn Community where optimization practitioners from across all industries and from 5 different countries meet twice monthly via teleconference to discuss various topics related to the testing space.
Prior to Search Discovery, Kelly worked with Gary Angel’s Semphonic team at EY providing optimization consultation to fortune 100 clients across the globe. Before joining EY, Kelly led Dell’s award-winning testing program.
Melanie Hall, Senior Manager of Testing and Optimization
Melanie is a digital strategy leader with deep functional expertise in end-to-end optimization program design, evaluation, and strategy.