by Brad Brevet
January 22, 2017
M. Night Shyamalan has delivered a second hit in a row as his latest film, Split, is estimated to have delivered a top five January opening, leading the weekend charge with a three-day opening four times as big as its reported $10 million budget. Meanwhile, Paramount’s xXx: The Return of Xander Cage delivered as expected while the Weinstein’s The Founder scored a top ten finish. Additionally, Disney’s Rogue One: A Star Wars Story has become the 28th film to top $1 billion worldwide.
With an estimated $40.18 million, Split is currently the fourth largest January opening of all-time, just ahead of 2008’s Cloverfield, which debuted with $40 million and went on to gross $80 million domestically. This is also a dramatic improvement over Shyamalan’s well-received 2015 thriller The Visit, which opened with $25.4 million and went on to gross over $65 million. Should Split be able to pull off a 2.5x multiplier we’d be looking at Shyamalan’s first $100 million domestic earner since The Last Airbender brought in $131.7 million back in 2010.
Split received a “B+” CinemaScore from opening day audiences, of which 52% were female vs. 48% male and 52% were under the age of 25. Additionally, 50% of the opening weekend audience was Caucasian, 23% Hispanic, 19% African American and 5% Asian.
Internationally, Split debuted in 20 overseas markets and brought in an estimated $5.8 million. This includes an estimated $3.1 million from the UK and Ireland. Split will continue to roll out in over 40 more markets over the next few months including openings in Austria, Croatia, Denmark, Germany, Greece, Italy, Romania, Spain, German-Switzerland, Australia, Pakistan and Paraguay next weekend.
In second is Paramount’s release of xXx: The Return of Xander Cage, which brought in an estimated $20 million from 3,651 theaters. The film also brought in an estimated $50.5 million internationally this weekend, finishing #1 in 32 of the 53 markets it opened in for an estimated $70.5 million worldwide debut. Of that international opening, $7.3 million came from India (including previews) followed by Russia ($5.5m), France ($3.1m), Germany ($2.8m), Mexico ($2.8m), Australia ($2.3m), Brazil ($2.2m) and the UAE ($1.9m). The film still has 21 international markets in which it will open including South Korea on February 9, China on Feb 10 and Japan on Feb 24.
Carrying a budget of $85 million, the third film in the xXx franchise received an