NEW YORK and MUMBAI, India, Nov. 30, 2017 /PRNewswire/ — Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has been recognized as the Gold “Consumer App of the Year” winner for the TCS New York City Marathon App, by the Best in Biz Awards for the second consecutive year. The Best in Biz is the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.
TCS won the Gold Award for developing the 2016 TCS New York City Marathon app that was downloaded 317,000 times by runners and fans, the most ever for any global marathon. The 2016 mobile app introduced a number of new, innovative features, the most popular being the ability to track 20 runners mile by mile and predict their time at different stages of the race. More than one million fans on the streets could then plan where to cheer or offer encouraging words of support as their family or friends ran past, and people at home could track progress from afar. The extent of this feature is unique to this event and not yet available at other marathons across the world.
Each year, Best in Biz Awards’ entrants span the spectrum, from some of the most innovative local start-ups to the most recognizable global brands. The seventh annual program was hotly contested, with more than 650 entries from an impressive array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada. Best in Biz Awards 2017 honors were presented in 65 categories, including Company of the Year, Fastest-Growing Company, Most Innovative Company, Best Place to Work, Support Department, Executive of the Year, Most Innovative Product, Best New Product, App, Event, and Website of the Year.
“Once again, the TCS New York City Marathon official race app set new records in terms of technical innovations, downloads and usage of its features on race day, receiving an overwhelming positive response,” said Surya Kant, President, North America, UK and Europe, TCS. “We will continue each year to deliver on our promise of making the TCS New York City Marathon the most technically advanced race in the world, and we are proud of this recognition from Best in Biz.”
Beyond being the title sponsor