HANGZHOU, China, Jan. 12, 2018 /PRNewswire/ — On January 10, 2018, the Fifth China SME Global Development Forum and the Fifth China Brand Innovation and Development Forum were held at the Hangzhou Intercontinental Hotel. Tiens Group Chairman Li Jinyuan, as the Senior Vice President of the Global Alliance of SMEs of China Region, attended the event and discussed with other international leaders and experts about new SME development opportunities around the world in 2018 to help SMEs collect international resources, expand into global markets, and discover opportunities for cooperation to jointly develop and create new platforms.
Chairman Li Jinyuan having a dialogue with David Cameron (PRNewsfoto/Tiens Group)
Also in attendance was Mr. Hou Yan, Assistant to President of Tiens Group and Ms. Huang Jiazhen, Senior Director of Tiens Group Branding and Global Public Relations Department.
The event was organized by the Global Alliance of SMEs, the United States-China International Cooperation and Exchange Association, and the China Brand Innovation and Development Project. With the “New Era” as its theme, the conference comprehensively analyzed the economic development in 2017 and actively explored the trends of the Chinese and international markets in 2018 to quickly gain a grasp of global business opportunities.
As an outstanding corporate representative of the going global strategy for Chinese national brands, entrepreneurs in attendance highly praised the international strategy of Tiens Group. The Global Alliance of SMEs, the organizer of the conference, said that Chairman Li led Tiens Group into the international market with the brand image of China. The globalization strategy and outstanding achievements of Tiens Group are highly recognized both at home and abroad. The Global Alliance of SMEs appointed Chairman Li Jinyuan as Senior Vice President of the China Region to help guide and assist Chinese enterprises in going global and shape the Chinese brand image.
During the forum, Chairman Li Jinyuan was invited to take part in a dialogue between the former British Prime Minister David Cameron and Chinese entrepreneurs. Wang Zhenghua, chairman of Chunqiu Group, Li Guangdou, CCTV brand consultant and famous brand marketing strategy expert, and Chen Jun, Chairman of Guo-Chuang Limited together with David Cameron had an in-depth exchange of ideas on globalization and how governments can help businesses develop. Chairman Li Jinyuan said that the events of the forum has greatly