I don’t know one health and fitness professional who doesn’t have his or her sights set on writing a personal success story. When attempting to build a career and name for ourselves, we are naturally drawn to the goal of success. And there are as many definitions of “success” as there are health and fitness professionals. While success might mean plump profit margins or a certain number of social media followers to some, other might view success as a combination of rewarding feelings at the end of the day and earning a comfortable income.
How you perceive success in your business is up to you, but to achieve any definition of success, you need the right formula and a well-defined set of strategies to help you get there.
First steps first. Here are three things any health and fitness professional must do to lay a foundation for success:
Define what success means to you. Ask yourself, “How will I know I’m successful?” Pursue your intentions with passion and purpose. Decide what it is about being in this industry that excites you the most. What are your individual strengths? What can you offer consumers that someone else hasn’t yet thought of? Act with consistency, which builds credibility. Once you define success and move forward with passion and purpose, be consistent in your practices, both personally and professionally.
Start with those three steps and then create strategies that you can and will employ to help you build a career. Here are 10 career-building strategies you can try:
1. Regularly set goals.
The phrase “strategic plan” terrifies most people because it sounds so formal and rigid. Instead, take the time to create and reflect upon your goals so you can identify your next steps. Set a time in your calendar—yearly, quarterly, etc.—to set incremental goals that will lead toward your larger objectives.
2. Strengthen areas of weakness.
Personal skills are easy to examine; it’s the weaknesses that are often barriers to moving forward. Closely examine what you already do well and what you need to build upon. If you know you aren’t a great public speaker, practice. If you have a difficult time handling conflict, address this with your continuing-education goals. If it doesn’t challenge you, it won’t change you or your business.
3. Create a unique brand.
In today’s digital world, nothing is more valuable than how you brand yourself and the