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Toyota Expanding Its Industry-Leading Safety Technology Package With Second Generation Toyota Safety Sense™

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PLANO, Texas, Nov. 28, 2017 /PRNewswire/ — Toyota Motor North America, Inc. (TMNA) today announced that the second generation of its Toyota Safety Sense™ (TSS) package of active safety features will begin rolling out as standard equipment on certain Toyota vehicles beginning in mid-2018.  The updated safety package will add new technologies and capabilities that enhance protection for drivers, passengers, and others who share the road, while helping to provide peace of mind in even more driving situations.

Toyota Motor North America, Inc. (TMNA) today announced that the second generation of its Toyota Safety Sense™ (TSS) package of active safety features will begin rolling out as standard equipment on certain Toyota vehicles beginning in mid-2018. The updated safety package will add new technologies and capabilities that enhance protection for drivers, passengers, and others who share the road, while helping to provide peace of mind in even more driving situations. Toyota Pre-Collision System (updated) with enhanced deceleration capabilities and the ability to help detect a collision with a pedestrian in front of the vehicle during the day and at night, and bicyclist in front of the vehicle during the day.

“At Toyota, we are committed to making high-level driver assistance systems more widely available and even more affordable across a broader range of our vehicles,” said Chris Nielsen, executive vice president of product support and chief quality officer of Toyota Motor North America. “The second generation of Toyota Safety Sense™ takes our industry-leading suite of safety technologies to the next level, delivering new advanced and intuitive protections that are another step toward a future without traffic injuries or fatalities.”

The second generation TSS reflects Toyota’s ongoing efforts to reduce the cost of advanced safety technologies and make them accessible to a wider range of new car buyers. The initial version of TSS, along with Lexus Safety System+ (LSS+), brought Toyota’s Pre-Collision System (PCS) with Automatic Emergency Braking (AEB), Lane Departure Alert (LDA), and other advanced safety systems to more than five million Toyota and Lexus vehicles sold in North America, Japan, and Europe. By the end of 2017, TSS and LSS+ will be standard on almost every model in the Toyota and Lexus lineups.

As with the first generation TSS, the upgraded system is designed to support driver

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