HONG KONG, Nov. 28, 2017 /PRNewswire/ — UBM Asia Limited announces today their cooperation agreement with Shenzhen Creativity Exhibition Co. Ltd. (“Creativity”), the organiser of the Shenzhen International Electronics Convention & Expo (“ELEXCON”) and the Shenzhen International e-Cig Expo (“IECIE”). This partnership will further enhance the business opportunities at, and the international standing of, these two fairs given UBM’s international presence and network.
Creativity e-Cig Expo 2017 (IECIE) Welcomed 36,351 Visitors
The annual ELEXCON is the leading electronics B2B exhibition in the region dedicated to showcasing the latest technological solutions to support the high-tech R&D and manufacturing communities in south China. The event covers the complete value chain from electronic components, material, assembly, embedded systems to design, applications and advanced manufacturing. Backed by the sustained growth of the electronics industry, ELEXCON continues to innovate. The 2017 event, to be held from 21-23 December will feature EV & Autotronics and Smart Factory components to showcase advance manufacturing solutions and support industrial upgrades. ELEXCON exhibition space is expected to grow by more than 30% in 2017.
IECIE is the leading B2B e-cigarettes event held each April serving the rapidly-growing vape industry which has taken off in recent years due to the heavy concentration of e-Cig manufacturers in South China and the growing vape culture in domestic and key overseas markets. The number of exhibitors grew 60% from 2016 to reach 275 exhibitors in 2017 and hosted 36,351 visitors — a 219% increase from the 2016 edition which hosted 11,404 professionals. Creativity has also announced the launch of the Shanghai CHAO (“Culture, Horizon, Attitude, and Original”) & Vape Cultural Week in December 2018 at SNIEC to bring the top vape products and the young fashion design brands to the growing community in east China.
“The China market is very important for UBM. Other than Shanghai, where UBM Asia is already the market leader, we look for the best opportunities to further expand our presence in cities like Shenzhen. With the construction of the world’s largest exhibition venue underway in Shenzhen alongside the fast-growing electronics and vaping industries, this collaboration represents an excellent opportunity for us,” says Mr. Jime Essink, President and Chief Executive Officer of UBM Asia Limited.
Mr. Jiang Jianwei, who founded Creativity in 2005, added: “It is a truly exciting opportunity to partner with the