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USO Celebrates 77th Birthday, Debuts New Installment of Force Behind the Forces Brand Campaign

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ARLINGTON, Va., Feb. 1, 2018 /PRNewswire-USNewswire/ — This month marks the USO’s 77th birthday and the launch of the newest installment of its Force Behind the ForcesSM brand advertising campaign entitled, “What Does It Take?”. The new public service advertisement highlights the extraordinary commitment of our nation’s service members and asks viewers, “What does it take to keep our service members strong?” The answer is, “It takes a FORCE.” The USO embodies that force, and the campaign aims to bridge the civilian-military drift by inviting Americans to take action in support of service members.

USO launches the newest installment of its Force Behind the Forces(SM) brand advertising campaign entitled, “What Does It Take?”.

The Force Behind the Forces campaign first launched in Sept. 2016 as part of the nonprofit’s 75th birthday. The latest installment continues to underscore the USO’s mission to strengthen America’s military service members by keeping them connected to family, home and country.

Alexandria, Va.-based PR firm Reingold provided the creative execution for the new campaign. Through powerful visuals, the story arc showcases the service and sacrifice of the U.S. Armed Forces while providing examples of how USO programs and services keep them connected throughout their assignments and deployments, and as they transition back to their communities. The spot calls on Americans to demonstrate their personal commitment to service members by sharing messages of support or giving in other ways. It will be featured in television, digital and out-of-home ads throughout 2018. 

“With this new campaign, we demonstrate the strength of our service members and their families, but we also show that a connection to home is so vital to those who serve,” said USO Senior Vice President of Brand Advancement Paul Allvin. “We want to empower every American to be a Force Behind the Forces so that we can let our service members know we stand strong behind them as they defend our nation.”

It takes a force like the USO and its supporters to strengthen America’s service members. Visit FORCE.USO.org to learn more about the USO and how to be a Force Behind the Forces.

About the USO:
The USO strengthens America’s military service members by keeping them connected to family, home and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment

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